In search for the perfect signature bottle, Jack Daniel abandoned the traditional round, glass-mold bottle for a unique square bottle with a fluted neck in 1895. "A square bottle for a square shooter," Jack used to say. Bearing the name of the distillery, the signature bottle is also adorned with the honors awarded to the whiskey since its inception.
As it is stated on the official website, "Some folks might think the label on our Old No. 7 Whiskey Bottle is kind of cluttered. But there's a lot packed on that label. A list of gold medals Jack Daniel's has won. A little history. And some of the many stories that make Jack Daniel's unique!"
1904: First gold medal won by Jack Daniel's Whiskey at the World's Fair in St. Louis.
1905: First international gold medal won in Liege, Belgium.
1913: Lem Motlow entered Jack Daniel's Whiskey and won a gold medal in Ghent, Belgium.
1914: Gold medal awarded during the Anglo-American Exposition in London.
1915: The Certificate of the Institute of Hygiene was presented in London.
1954: The Star of Excellence awarded in Brussels, Belgium.
1981: Gold medal from Institut Pour Les Selections De La Qualite, Amsterdam.